I don't know about you, but the last straw for me was when they started running commercials before the show. That and it should not cost $60-$80 to go
Poll: Downturn in Movie Box Office Looks Serious, Will Ads Fall Too?
: "NEW YORK A new Gallup poll released today confirms what the box office numbers from the past few months have suggested: Americans are staying away from the multiplex in droves.
Asked if their moviegoing habits had changed in the past five years, nearly half (48%) said they were going out to the theater less. Only 15% said they were seeing more movies, with the rest staying about the same.
Asked why they are reducing their habit, one in three said they 'prefer to watch movies at home' (the DVD factor) but 1 in 4 said 'it costs too much to go to the movies,' and 1 in 5 alluded to the 'poor quality' of movies today."