Pretty Cheesey Mr. Governator
Group Slams Product Placement in Schwarzenegger Ad
: "The Foundation for Taxpayer and Consumer Rights (FTCR) called on Schwarzenegger to return the quarter-million dollars he received from companies featured in the ad, and for the corporations to pay the market value of the advertising to the state because it is improper for the governor to use public office to sell corporate products.
The TV ad, released in May, features Schwarzenegger talking to people in a lunchroom, and places Pepsi and Arrowhead Water in prominent spots next to the governor for one-third of the ad.
Donors connected to Pepsi Co. and Arrowhead Water's parent company, Nestle, gave the governor a total of $279,800 in campaign contributions. Also recognizable on-screen are Ruffles, Sun Chips, Cheetos and a SoBe Beverage, all brands owned by Pepsi.
View the ad at www.JoinArnold.com.
The practice, known as 'product placement,' is increasingly common in television series and Hollywood films but is unheard of in political advertising. In fact, political ads typically avoid using logos because companies may not want to be associated with a particular candidate or issue."