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Wednesday, April 27, 2005
  If this were M$ the wailing and gnashing of teeth would deafen the dead
My Way News: "SAN FRANCISCO (AP) - Apple Computer Inc. (AAPL) has retaliated against the publisher of an upcoming unauthorized biography about chief executive Steve Jobs by removing dozens of other technology books sold by the publisher from Apple stores around the world.

Apple removed the books last week from all 104 of its stores after failing in a monthlong attempt to persuade John Wiley & Sons not to release 'iCon Steve Jobs: The Greatest Second Act in the History of Business,' which is to go on sale within the next six weeks, the publisher said.

The book-spurning is only the latest attempt by Apple executives to crack down on writers who publish or distribute unauthorized or secret information about the computer maker. It's a strategy that experts in brand management say is likely to backfire, only adding to the notoriety of Apple's critics and encouraging sales in countless other bookstores.

'Pulling books off the shelf is a little draconian,' said Rob Frankel, a brand consultant. 'It reeks of repression.'"
 
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