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Friday, December 24, 2004
  MM Attacks Again
New York Post Online Edition: entertainment
pharmaceutical industry is putting out an advisory about the latest potential threat to its health: Michael Moore.

The filmmaker, whose targets have included General Motors ("Roger & Me"), the gun lobby (the Oscar-winning "Bowling for Columbine") and President Bush ("Fahrenheit 9/11"), has set his sights on the health care industry, including insurance companies, HMOs, the Food and Drug Administration — and drug companies.

At least six of the nation's largest firms have already issued internal notices to their workforces, preparing them for potential ambushes.

"We ran a story in our online newspaper saying Moore is embarking on a documentary — and if you see a scruffy guy in a baseball cap, you'll know who it is," said Stephen Lederer, a spokesman for Pfizer Global Research and Development.

Pharmaceutical executives are bracing for the worst.

"Moore's past work has been marked by negativity, so we can only assume it won't be a fair and balanced portrayal," said Rachel Bloom, executive director of corporate communications for AstraZeneca. "His movies resemble docudramas more than documentaries."

Rumors are already flying within the industry about Moore's moviemaking tactics.

Moore, it is said, has hired actors to portray pharmaceutical salesmen who offer gifts to doctors who promote their products. There's also word that he's offered physicians $50,000 apiece to install secret cameras in their offices in an effort to document alleged corruption.

In September, employees said that Moore was shoving a microphone at people at GlaxoSmithKline, Bloom notes, even though he was in town only for a radio appearance.
 
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